Fly announces a launch of its redesigned official website. Now www.fly-phone.ru completely corresponds with the Fly brand philosophy which is combination of style, convenience and technological effectiveness.

The main challenges that the project group had to face when elaborating the website were fashionable design, intuitively understandable navigation, easy search and full easy-to-find information about the phones.

First of all, the whole visual set was redesigned. Now visitors of the fashionable Fly website will see only images of high quality.

Georges-Henri Betbeze,
Marketing manager, Fly:

— Fly style means lightness and excellent design. We tried to implement these notions in our website. For our new site Images of the phones were made in unusual shooting angles and in high quality that enables to present each model at its best. One should agree that when looking at photos there is a wish to hold in hands each model.

Now there are 20 new Fly models on the website, with a convenient search of each of them. A visitor can make groups of models according to various criteria which are body criteria (classic, slider, clam-shell), camera resolution (0,3 Mpix, 1,3 Mpix, 2 Mpix, 3 Mpix), other (large display, MP3 player, video player, Bluetooth), model status (all, on sale, new, soon).

A whole division is devoted to each model where one can find technical description, photo gallery, articles and publications about the phone in media. A detailed model description includes information on design, features, technical characteristics, mobile content, entertaining and Internet features, as well as its configuration, memory, audio and video functions, etc.

Every model has a wide photo gallery where one can see the phone in various shooting angles. Also, one can seen all possible color solutions online, and read testing reviews, press releases, articles by experts from specialized media. Information about the brand and models in Russia media is kept in a special division “Press centre”. One can watch and download all advertising brand materials: press modules, outdoor and advertising clips.

Fly is famous for its productivity that is why catalogue of models will be continuously renewed. There are already advertising previews of the phones to be on sale soon.

Fly specialists are sure increasing the number of models in the catalogue won't make working with website difficult. Access to any kind of information is now easy and convenient due to on-the-edge technologies.

Those who are planning to buy a Fly phone also can find all necessary information on the website. One can find links to Fly partners? (mobile retailers?) internet resources in a division “Shops”. A division “Service” offers information about service centers and receiving centers in Russia.

Fly brand successfully operates in Russia, CIS, Middle East and Eastern Europe. www.fly-phone.ru has an English version for international Internet community (www.fly-phone.com). Also there is a link to Fly Ukraine.

Rajiv Thakur,
Marketing and sales director, Fly:

— Website is the face of our company before our clients, brand fans and business partners. We carry out our business activities openly. All information is a free access for website visitors. Look, read, ask questions and express your opinions.

Fly continues to build effective communications with consumers. In the nearest futureу Fly is planning to launch a Fly club website that will become a constant address for the community of the brand fans in the worldwide net.