07.08.2006

Euroset in Russia points to the growth of sales of mobile phones Fly

The Euroset Group in Russia points to the ever-growing demand for Fly models in its outlets. Against a background of the beginning of recession of the mobile handset market the sales of Fly have doubled against the same period in 2005.

There’s the strongest demand for the new models Sl300m, Sl500m, MX200. Altogether Meridian Group plans to put on sale 4 new models in slimphone category.

The owners of the Fly brand claim that the growth of the demand is related to the increasing consumers’ interest in slim models and sliders. Exactly these models are the most popular.

In Meridian Group said that the demand for Fly has grown not only in Moscow. More than 70% of sales are realized in the Russian regions. The sales of Fly have also become more intense in the CIS countries, particularly in Ukraine and Kazakhstan. The Fly brand becomes popular in the countries of the Central Asia.

Euroset points out task is the widest choice in minimal prices. There’s no doubt that the Fly series entirely satisfy these equirements. Since 2005 we presented the Fly brand in a wide assortment. It won’t be an exaggeration to say that we observed strong demand for Fly phones that became a big business rival in less than one years. Euroset welcomes active business so that’s why we welcome perseverance and ingenuity of Fly brand in conquering Russian market.

Radjiv Tkhakur,
sales and marketing director in Meridian Group:

— Euroset is a very strategic partner for Fly. Because of its vast reach it provides a quick and efficient route to end users. The store environment is very customer friendly and the approach of the sales staff in the stores is very proactive which makes Euroset store an ideal place to shop. Fly plans to actively run promotion in the Euroset stores in the second half 2006.