Press releases
Fly anti-crisis advertising campaign: Take it easy!
IN TIMES OF CRISIS, THIS SLOGAN SOUNDS ESPECIALLY CONVINCING. IN RESPONSE TO the INCREASED DEMAND FOR BUDGET MOBILE PHONES FLY IS CURRENTLY PROMOTING MODELS FROM THE «SIMPLE PLEASURES» LINE: FLY V100, FLY M140 AND FLY MC120. THESE SUCCESSFUL devices introduced in 2008-2009 HAVE SHOWN THEMSELVES AS affordaBLE, ergonomic AND RELIABLE. THE ADVERTISING CAMPAIGN destined TO SUPPORT THEM, targets YOUNG and SOCIALLY ACTIVE PEOPLE AGED 18 TO 25 YEARS of both genders.
Elena Kalmykova, Fly Marketing Executive: “We hope that this campaign will help to draw the attention of consumers to these really good and reasonable product offers. Success comes not to those who spend more money, but to those who do it in a smart way.”
«All you need to call»
In fact, what do we really need from a mobile phone? Is it being expensive and high-end? Models from the «Simple Pleasures» series can make and receive calls, send and receive text messages, play music and store information. What else do you want from a mobile phone? Other functions provide a pleasant addition to the basics. For example, Fly V100 can shoot video in VGA format, Fly M140 has got FM-radio, and Fly MC120 is equipped with 1.3Mpx camera.
The novelties are already available in shops of all Fly partners at special anti-crisis prices: Fly V100 - 2 800 rub, Fly M140 - 2 290 rub, Fly MC120 - 3 400 rub.
Press release of:
13.03.2006
Fly MX200 — slim style of a big city
In 2004 Fly brand begun a new trend in a mobile fashion by creating the first slim phone. Differentiating itself in the direction of ultra-slim models, the owner of Fly trademark Meridian Group company introduced in Russia and CIS markets a new clamshell phone named Fly MŐ200 in February 2006.
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