27.06.2007

Fly spirits — one more chance to fly

SUMMER FESTIVAL OF FLY MOBILE PHONES.

On the 25th of July summer festival of Fly mobile phones “One more chance to Fly” took place in the “Krasnaya Presnya” park. During the holiday the guests were offered light music, news and unique new products from Fly in the cheer of a warm summer day.

The festival featured a press conference with top managers of Meridian Group. Rajiv Takur, Marketing &Sales Director, told about the company’s 2006 results and emphasized that it was a very successful year for the brand. In 2006 27 new Fly handsets of various form-factors were launched onto the Russian market, and as a result today Fly accounts for 3% of the Russian market, and 4% in the CIS. The company is going to launch 15 new handsets more and bring its market share up to 5% in Russia and 6.5% in CIS. In order to achieve these ambitious goals, the company plans an 80% increase in sales volume and altogether it is planning to sell about 2 million handsets in 2007.

Suresh Radhakrishnan,
General Director, Fly, thanked mass media representatives for their interest in the brand and challenging questions:

— This year Fly brand celebrates its fifth anniversary. We operate in Russia, England, Ukraine, Kazakhstan, Belorussia, India, the Middle East, Africa and other regions. Each year we actually double our results as we open new horizons and tackle new tasks. Our challenges for this year are to enter into the PDA market and enhance our aftersale service. And our tasks for 2008 include the launch of portative digital products line and entry into North American markets.

 The press conference was followed by an exhibition of new handsets from Fly. About 10 new Fly models were put on display including the future hit of the upcoming business season Fly B700 Duo. Journalists had a possibility to test the novelties from the SEXY series SX300, SX305 and SX310, miniature and fashionable clamshells.

The festival went on with fun contests, games and a cocktail party. The most exciting part of the event was a masterclass in kiting with Roman Bikmullin, a professional trainer from “Moscow landing troop” kiting school and master of freestyle and winter kiting.