03.03.2008

Levi’s. The Original — design full of style and character made of steel

IN COOPERATION WITH LEVI’S COMPANY fly brand INTRODUCES a LONG-awaitED NOVELTY to THE RUSSIAN MARKET —IMAGE MOBILE PHONE LEVI’S THE ORIGINAL.

Few devices have ever been awaited with such hype on the Internet and in the press.  Fashion magazines admired its external design while high-tech journalists speculated on what the novelty’s “filling” could look like. Finally, Levi’s The Original has arrived to Russia.

Fashion and technologies, classic style and innovations — Levi’s The Original is a device, created at the turn of fashion and cutting edge technologies!

This is a classic barphone, with its face and back panels, keyboards (finger-boards) made of high-quality steel.

The top-part of the device with the dynamic and Levi’s LOGO is produced of soft plastic. So Levi’s The Original gives a pleasant cooling feel to the palm, but not the speaker’s ear.

Owing to the diagonal pattern on the face and back panels Levi’s The Original doesn’t slip out from hands in spite of the absolutely smooth and not overloaded with keys telephone edges.

The appearance of the new Levi’s The Original is completed with 12 miniature steel bolts along the perimeter of the frame, which remind of rivets on the jeans’ pockets. Such rivets are a hallmark of the Levi’s brand.

A screwed-in steel bolt with a binding for the chain (which you can find on the kit) at the bottom side of Levi’s The Original is created for those who are confident about their uncompromising image.

The owners of the novelty who won’t like holding their Levi’s The Original on the steel chain can take advantage of a trendy soft velvet cover, which is also part of the kit.

The steel solidity of Levi’s The Original does not make the device too heavy: with the dimensions of 96×55×11 mm, the phone weighs only 98g.

The high-quality 1.76-inch TFT-display with 262K colors with 220×176 resolution meets all standards in modern multimedia applications.

Levi’s The Original is equipped with a 2Mpix camera with max resolution 1600×1200pix which supports multi-shooting and autotimer.

Levi’s The Original can shoot videos in two formats: MPEG4 and 3GP (H.263).

The lithium-ion accumulator of Levi’s The Original with 780 mAh capacity holds charge within 3.5 hours in talking  mode and up to 200 hours in standby mode. The 60 MB embedded memory is easily enlarged with a memory card (microSD slot is located under the back panel of the device), while USB connection with PC makes data storage and exchange easy and convenient.

The owner of this phone will catch everyone’s attention not only because of the unique design and look of Levi’s The Original but also owing to the rich choice of ringtones: 64 polyphonic melodies and the possibility to download tunes from the Internet or a PC give you an endless variety of what your Levi’s The Original may sound like!

Music fans will be happy with the selection of musical features Levi’s The Original can offer: it contains embedded music editor and supports all the main audio formats: MID, IMY, WAV, AMR, AAC, and MP3.

With a built-in MP3 player, videorecorder (MP4/3GP video), FM-receiver and scheduled radio broadcast recording function Levi’s The Original won’t disappoint those who seek media entertainment in the mobile format.

Software developers for Levi’s The Original have also thought about gamers. Levi’s The Original contains embedded games and downloadable games JAVA-games (JAVA MIDP2.0 / CLDC1.0).

The phone book of Levi’s The Original is tailored for 300 contacts. The device allows to assign custom ringtones and pictures to contacts. The embedded “image editor” enables the owners of Levi’s The Original to create a little “masterpiece” from a simple photo in just a few minutes and share it with friends via MMS or EMS.

Mobile Internet service is available through WAP 2.0 or GPRS: class 8. Levi’s The Original can also be used as GPRS-modem. The device supports the following encodings and formats: Win 1251, KO18-R, JPEG, WBMP, GIF87a, BMP. Levi’s The Original is also equipped with Bluetooth 1.2 A2DP connection, dictaphone, currency-convertor, stop-watch and calculator.

Levi’s The Original will be available in black color.

Recommended retail price of Levi’s The Original is 520 USD.

Levi’s The Original is already on sale!