Fly Life Play  A Smartphone with News Content on Lock Screen

Fly Life Play A Smartphone with News Content on Lock Screen


Fly brand presents Life Play the first model of a new range of subsidized smartphones with pre-set multimedia content on lock screen, which will offer users affordable prices for mobile devices and instant access to news.
Fly Life Play with 5.45 (18:9) display, Android Go, quad core processor and 8 Mpix camera will hit the shelves at the recommended price of RUR 3,990.

Instant access to news

Fly Life Play offers a new exciting format of smartphone experience. You will be updated on the most interesting events every time you switch on your smartphone display through a selection of multimedia content, according to your interests. Otherwise, you can always swipe right to access the home screen.
Having the newsfeed and advertising offers on the lock screen* allowed reducing the smartphone price, making it more affordable and appealing!
Lock screen is easy to use, and you control it as with any other smartphone: swipe right to unblock the device, swipe left to go to a news.
*Newsfeed and advertising block on lock screen is a built-in feature, which cannot be deactivated or deleted from the device. Having this option pre-set allows reducing the cost of the smartphone and making it more affordable for consumers.

Convenience with viewing content

Fly Life Play is equipped with a big 5.45 display, which is great for viewing text, image and video content. Owing to slimmer bezel and narrower shape with 18:9 aspect ratio, the display is bigger, while the device doesnt get bulkier.

Elaborate design

The smartphone size is comfortable enough for daily use: 149 mm 71.8 10.1 mm. Rounded edges and slick lines add to its appeal. The device is made of high quality plastic, and owing to its ergonomic shape, the smartphone feels safe on the palm, and wont slip out.
Fly Life Play is available in three popular colors classic Black, and flamboyant Silver and Golden. Everyone can pick a perfect color for themselves.

Android Go for maximum efficiency

Fly Life Play runs on Android GO a lighter and high-speed version of Android 8.1 Oreo. This operating system was developed specifically for low-end smartphones. Special light versions of apps for Android GO do not weigh too much on the memory and processor, so even 1GB RAM will ensure smooth operation of your smartphone, while enjoying the customary functionality delivered by light apps.

Confidently addressing your daily tasks

Fly Life Play runs on quad core MT6580M processor with 1.1 GHz clock rate. The smartphone performs great with standard tasks: viewing newsfeed, surfing on the internet, social networking, playing basic games, listening to the music and making calls. Built-in 8GB memory can be extended up to 32GB with memory cards.

Best moments through the lens of Fly Life Play

The novelty has received 8 Mpix main camera, which can make sharp and bright images. Built-in auto focus will highlight areas of interest in the image. You will proudly share the photos made by Fly Life Play with your friends on the social media and keep them in your photo albums as a memento. Front-facing 5 Mpix camera is great for selfies and streaming video.

Stay in touch

The smartphone is equipped with capacitive 2,500 mAh battery, which is enough for an entire day of active use. Improved energy consumption by the processor and built-in energy-saving features of Android 8.1 will make sure that you wont need to worry about low battery.
With Bluetooth 4.2, you can exchange data between gadgets and connect to external accessories, and with Wi-Fi you can access the Internet literally anywhere owing to a wide hotspot network. Built-in GPS and A-GPS will help you on the road.
As all Fly smartphones, the novelty has dual SIM support.

Purchasing and warranty

Fly Life Play will be available in retail mobile stores for a recommended price of RUR 3,990. The sales kit includes: smartphone, battery, and USB cable. The novelty comes with a one-year manufacturers warranty.

About Fly

Fly brand was founded in 2003, and is currently one of the leaders in the mobile technology world, as well as one of the leading producers of high-tech smartphones.

Press contacts

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